the north face covent garden Black Friday gives way to more Thanksgiving sales around Waco
Black Friday, which for years has been the traditional kickoff day for holiday shopping, is turning distinctly more gray. More retailers are choosing to open on Thanksgiving Day, urging families to walk off that turkey and dressing with a trip to the mall or strip center. Some even trumpet pre Black Friday sales, suggesting shoppers can dodge the traditional crowds by beating a path to their doors a few days early.
Several national chains that last year yielded to the temptation of opening for a limited time on Thanksgiving have expanded their hours of operation on Thursday. on Thanksgiving, which is two hours earlier than last year. Jungmann said that the store might as well stay open all day Thanksgiving, as trends appear to be moving in that direction. Friday, meaning shoppers there will get 28 straight hours of browsing and buying time. on Black Friday.
“Which means we’re open for 30 straight hours,” manager Mark Clark said. Thursday “for competitive reasons,” manager Ashley Slaughter said.
“I think this is how retailers keep up with growing demand and competition,” Slaughter said. “I believe guests will be excited about it, and I fully expect a line that will wrap around the building.”
Traditionally, deep discounts and free gift items had bargain hunters gathering outside stores before sunrise on Black Friday, which now finds itself sharing the limelight.
The National Retail Federation does not include Thanksgiving Day in its prediction that 140 million Americans will shop in stores or online during the Thanksgiving weekend, which it defines as Friday through Sunday. Nearly eight in 10 millenials ages 18 to 24 plan to shop during the weekend, the highest of any age group.
Spending in that period will top $36 billion, according to the research firm IBIS World.
Not everyone is sold on the idea that making Thanksgiving just another shopping opportunity is the right approach. Brent Bankston, owner of Bankston’s Comics and Collectibles on South Valley Mills Drive, staunchly refuses to part with tradition.
“I’m old school in the way I do business,” he said. “My commitment to God, family and staff is paramount,
and I’m not willing to sell my soul for a day of sales.”
But Bankston said his view does not mean he won’t adapt to the changing needs or preferences of customers. Five years ago, he said, he probably would have taken the stance that he would run his shop as he saw fit and nothing would change his mind.
He said he now realizes that retailers, especially small ones, must respond to the marketplace.
“People are reacting to the Christmas season earlier and earlier,” he said. “I already have families coming in here who are wrapping up their holiday shopping.
Roberts said that the issue reminds him of the so called Blue Laws that were in force in Texas and other states for decades. They prohibited the sale of certain items on Sundays as a way of encouraging retailers to close and give employees the day off.
“Virtually all of those laws have been repealed,” said Roberts, who remembers Sears running ads apologizing for opening on Sundays.
“I can see the time fast approaching when Thanksgiving is just another shopping day,” Roberts said.
Waco’s two outdoors retailers, Cabela’s and Gander Mountain, have taken different approaches to launching the holiday shopping season. Friday. Friday. Zach Chumley, marketing manager for the store, said customers who gather in the darkness will be treated to movies projected on the side of the building, barbecue from Vitek’s and hot coffee.
The first 600 people in line will receive prizes, which in total are valued at $10,000, including North Face jackets, an electric smoker, a Browning rifle and gift cards, Chumley said.
“The remodel has created excitement that I think the crowds will reflect,” said marketing manager Brad King,
noting the arrival of a new setting for Santa Claus.